Overall WERC CREW didn’t necessarily have a company identity as imaging had been largely focused around the events. The party brands themselves were colorful, vibrant, and illustrated. All of them were geared towards the woman’s eye. The agency branding didn’t necessarily have to match the party promotions side. As far as the website, WERC CREW wanted to find a distant way to point guests to the agency side or their event promotions side.
Ultimately, WERC CREW wanted a company identity at the intersection of gritty but playful, colorful but edgy, guerilla. Think Vice meets Adult Swim. Fools Gold and Mad Decent were the “north star” references.
- Presentation Design
- Social Data & Audience Insights
- Brand Partnership Dec