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case study
true to atlanta
true to
atlanta
The Atlanta Hawks influencers drove social conversations around the organizations journey in the Playoffs and had fans rally behind the mantra #TrueToAtlanta.

The organization provided each influencer a unique experience that, in turn, was used to create original social content during campaign. Influencers emphasized the spirit of ATL basketball and crafted authentic storylines on Instagram.

Activation overview

We partnered with Atlanta-based sports, fashion, and lifestyle influencers to share the #TrueToAtlanta experience with their friends & family, create original content and managed exclusive BTS style experiences for selected influencers.

Stats

15

Influencers

150

Posts

17.7k

Engagements

$8.9k

Earned Media Value

17.7k

Engagements

15

Influencers

150

Posts

$8.9k

Earned Media Value

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