ART BASEL 2018

#REDBULLxPACMAN

CASE STUDY

#REDBULLxPACMAN

ART BASEL 2018

 Red Bull & PAC-MAN have teamed up to give you access to new Red Bull World Mazes via Red Bull’s new Limited Edition PAC-MAN can.

 Red Bull & PAC-MAN have teamed up to give you access to new Red Bull World Mazes via Red Bull’s new Limited Edition PAC-MAN can.

Activation overview

Red Bull took the Wynwood Arts District to new heights with the Rainbow Bridge in celebration of the limited edition Red Bull PAC-MAN can. In collaboration with artists Josh Zubkoff and Srikanth Guttikonda, the climbable, 30-Foot Tall Rainbow Bridge gave 4 brand ambassadors  wings with a nostalgic experience and a birds eye view of one of Miami’s biggest moments.

Activation overview

Red Bull took the Wynwood Arts District to new heights with the Rainbow Bridge in celebration of the limited edition Red Bull PAC-MAN can. In collaboration with artists Josh Zubkoff and Srikanth Guttikonda, the climbable, 30-Foot Tall Rainbow Bridge gave 4 brand ambassadors  wings with a nostalgic experience and a birds eye view of one of Miami’s biggest moments.

Stats

35

Posts That Drove

6.2k

Engagements
Which Created

$3.4k

Earned Media Value
And Ultimately

4

Influencers

Stats

35

Posts That Drove

6.2k

Engagements
Which Created

$3.4k

Earned Media Value
And Ultimately

4

Influencers

Top Performing Posts
Top
Performing
Posts
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