How Rihanna Is Empowering A Generation Of Badass Women

How Rihanna Is Empowering A Generation Of Badass Women

Rihanna Birthday
Photo Credit: Fenty Beauty

Like her 7th studio album, Robyn “Rihanna” Fenty is Unapologetic. She doesn’t just Talk That Talk, she embodies authenticity and is Anti anyone who tries to put her in a box. A cultural icon, Ri Ri has proven that she has more to offer than just Music Of The Sun. From beauty to fashion, this Good Girl Gone Bad empowers women around the world to tap into their inner confidence and be Loud about who they are. Rihanna shows that A Girl Like Me can be multidimensional – from elegant to Rated R.

To celebrate this entertainment powerhouse and serial entrepreneur’s 31st birthday, here are five ways that Rihanna is empowering a generation of badass women.

Her brand, Fenty Beauty doesn’t just sell makeup, it promotes confidence

When it debuted in September 2017, Fenty Beauty revolutionized the makeup industry. Brands that claimed to be inclusive were shook when she dropped 40+ foundation shades usinga formula truly designed for all skin tones.

Rihanna birthday
THE BROOKLYN BOROUGH OF NEW YORK, NEW YORK – SEPTEMBER 07: Rihanna celebrates the launch of Fenty Beauty at Duggal Greenhouse on September 7, 2017 in the Brooklyn borough of New York City, New York. (Photo by Kevin Mazur/Getty Images for Fenty Beauty )

Black women in particular are usually an afterthought for other makeup brands, but Fenty Beauty was created with us in mind. Rihanna’s commitment to diversity and inclusivity lead her beauty brand to be recognized as one of Time Magazine’s best inventions of 2017.

Makeup helps women accentuate their natural beauty. By creating an inclusive line that looks like skin, Rihanna is promoting confidence and self acceptance.

Ri Ri keeps hustling

Rihanna shows that women that we don’t have to stick to one thing — we can explore whatever interest us. In addition to music, she’s extended her brand to movies and multiple business ventures.

Less than a year after dropping Fenty Beauty, Rihanna released SAVAGE x FENTY. This lingerie line extends conversations around diversity and inclusivity, with products that encourage body-positivity.

When the brand debuted during New York Fashion Week in 2018, the models were all shapes and sizes.

Rihanna Birthday
Photo Credit: Shutterstock

“The show was raw,” said model Jazzelle Zanaughtti. “We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves.”

But Ri’s hustle doesn’t stop there — she also collaborated on a limited-edition shoe collection, PUMA x FENTY. And there’s talks of her emerging in the luxury fashion world soon with a partnership with LVMH.

Through her many business ventures, Rihanna reminds us to do whatever the hell we want to do.

Rihanna isn’t just a pretty face — she’s really about her business

Ri Ri is undeniably beautiful, but her heart and hustle shines through, showing that inner beauty is just as important.

Unlike other influencers who attach their name to a brand for a check, Rihanna plays an active role in her business ventures. She’s fully immersed in the creation of her Fenty Beauty line, not just the marketing. Rihanna can authentically speak to how and why the products were created, and she often creates video tutorials to show how to use the products.

Rihanna is proof that by taking on projects that align with your personal values and interests, you can create the life of your dreams.

Rihanna Makeup Tutorial

She uses her influence to make an impact

“We’re all human, and we all just want a chance. A chance at life… a chance at an education… a chance at a future.” – Rihanna when she received the Harvard Humanitarian Award in 2016.

She started her first charity at 18, the Clara Lionel Foundation, which she named after her grandparents. The organization seeks to give children around the world access to a proper education and quality healthcare, but Rihanna has made it clear that it is an ever-evolving foundation that will continue to help people in need in various ways. Her annual Diamond Ball is a star-studded event that raises money for the foundation.

Rihanna encourages us to make a commitment to help at least one person, no matter how much or how little we have.

Photo Credit: PRIMADONNA/GEMAIRA/Splash News

Rihanna always remembers where she comes from 

From speeches to interviews, Ri always acknowledges her humble beginnings in Barbados. Her connection to her culture helps people relate to her — despite her stardom she still feels like the girl from your neighborhood.

In 2018 she was appointed “Ambassador Extraordinary and Plenipotentiary” in her home country. According to a statement from the Barbados Government Information Office, the position gives the star “specific responsibility for promoting education, tourism and investment for the island.”

Rihanna has stayed true to her roots throughout her career, and uses her fame to make a difference in her community.

Happy birthday, Queen Rihanna! Keep shining your light and inspiring women around the world to unapologetically own who they are!




“I ate off the land. Whatever was available to sell, I sold, and did it in a way where you had to have a brand, you had to be consistent, the quality of what you were selling had to be good.”


“If I want something, I go into the future in my brain, which is powerful, and I visualize exactly what I want, so I’m there…I’m in the future. Then I think about every single thing I need to do to make that happen and everything single thing that could stop that from happening or what I need to avoid…and go right back.”


“First it has to inspire me, it has to be fun. It has to be something I’m dreaming about. Anything I enjoy I figure out how to monetize. I wouldn’t do anything that I get paid for that I wouldn’t do for free.”


Finishing. They think that it’s going to be easy. They quit. They don’t look at things as a learning experience. They think it’s suppose to happen in a day. They don’t understand that building a brand means being consistent.

5 Brand Collaborations We Loved In 2018

5 Brand Collaborations We Loved In 2018

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Diamond Supply Co. X @cocacola drops tmrw. 🙏💎

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ADIDAS x FOOTLOCKER: Asterisk Collective


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Who’s the real 21 Savage?

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5 Gems We Can All Learn From Cardi B About Personal Branding

5 Gems We Can All Learn From Cardi B About Personal Branding

5 Gems We Can All Learn From Cardi B About Personal Branding

Photo: Complex Magazine / Natalia Mantini


Since her  “bad b*tch” anthem – Bodak Yellow dropped last year, everything that she touches has turned to gold. Recently she’s expanded her brand, including partnering with Tom Ford on a lipstick color and launching a clothing line with Fashion Nova.

Let’s be honest – most of the former or current cast from Love and Hip Hop are not taken as seriously. Viewers know that the show is more entertainment than reality, and think the artists on the show aren’t worth listening to. But there was something about Cardi B that stood out and she’s been on the rise since leaving the show.

Her ability to be authentic to her brand has made Cardi a household name.


Your personal brand is everything from your demeanor to your career / business to your social media posts. It’s who you are on and offline.


Here’s 5 gems we can learn from Cardi B and her ratchet classic, Bodak Yellow, on personal branding:

1. Authenticity is major key

Hate her or love her, it’s undeniable that Cardi B is true to herself. She’s goofy, loud, in your face, honest and has no filter. She’s built her brand off of this authenticity – it’s apparent in her music, interviews, performances and social media posts. Cardi isn’t afraid to show her personality. In fact, she uses that to get ahead and doesn’t feel the need to assimilate to someone else’s culture or brand.


Your personal brand is supposed to be just that – PERSONAL. When building your brand, take some time to think about who you are and how people would describe you. Are you inspirational or encouraging? Are you blunt and always one to keep it real? After reflecting on who you are, make sure those characteristics line up whenever someone has an encounter with you.


Of course, if your brand is more on the conservative side you’ll want to be more buttoned up and professional, but that doesn’t mean you have to hide your personality. That’s what makes you shine the most.


2. Embrace your glow up

“People make it so negative, but stripping saved me from a lot of things.”

– Cardi B said during an interview with VLAD TV.

Cardi has no shame in her past because she knows that it helped get her to where she is now. She turned to stripping to escape an abusive boyfriend, then she used Love and Hip Hop as a platform to grow her brand. By owning her narrative, she turned anything negative that could be used against her into something positive.

When building your personal brand, leverage the highs and lows of your glow up – don’t try to hide who you are and where you come from. That’s what make you authentic – going back to gem #1.

3. Be catchy, not corny

There’s so many quotable lines in Bodak Yellow. You could tell that Cardi was (rightfully so) feeling herself with she wrote that song.

“Look, I don’t dance now / I make money moves”
“They see pictures, they say goals / B*tch, I’m who they tryna be”
“And I just checked my accounts / Turns out, I’m rich, I’m rich, I’m rich / I put my hand above my hip / I bet, you dip, he dip, she dip”

With lines that makes you sing along and a fire beat that sparked a Bodak Yellow challenge on social media, Cardi created a song that none of us can get out of our head (whether we’d like to or not). And unlike some of the other breakout artists from Love and Hip Hop, she wasn’t a cornball with it either.


Your personal brand has to break through the clutter and be memorable. Fill a need in your industry; write an opinion editorial that will really make people think. Whatever you do, make sure people catch on and take note. Just don’t be corny and try to mimic someone else’s brand.


4. Know your audience and fuel off the naysayers

The point of Bodak Yellow is to say that Cardi is poppin and her haters aren’t. She used their negativity to write a track that the NY Times dubbed as the rap anthem of the summer. Cardi is definitely an acquired taste – not everyone is going to identify with her realness but it’s clear that she isn’t trying to please everyone.


While everyone you encounter on and offline will see your personal brand, they all aren’t your target audience. Everyone will not like you (and your brand), but that’s more reason to hone in on who you’re trying to make a genuine connection with.


5. Work your ass off

“Dropped two mixtapes in six months / What b*tch working as hard as me?”

Cardi B’s brand wasn’t build in a day and neither will yours. It takes hard work and consistency to reach your personal branding goals – whether that be building your network, moving up the corporate ladder, launching a business or something else.


It should be clear that no matter who you are on the internet and in person, you’re working hard at whatever you’re doing and in turn, making money moves. Congrats to Cardi B for her much deserved success! She shows us that we can build an authentic brand without having to change who we are.




We’d love to connect with you. Here are a few ways you can get down with the Intecoo team:

Join the Slack crew: Connect with other black and brown content creators from all over. Inside we’re sharing opportunities, tackling topics and supporting one another’s work.

Submit your content: We’re always open to new contributors that want to share some game with our community.

Stay plugged in with our email list: We’ll send you more content about dope campaigns, media trends, culture shifts, and new technology. We promise to only share gems whenever we pop into your inbox.

#CultureConvos: How Lyft Is Swerving In The Entertainment Lane

#CultureConvos: How Lyft Is Swerving In The Entertainment Lane

#CultureConvos: How Lyft Is Swerving In The Entertainment Lane

Photo by Lyft

Over the last few years Lyft launched a few dope activations that creatively incorporates music and culture.

The brains behind many of these brilliant brand partnerships is Jessica Zhang, the manager of culture and entertainment at Lyft.

“The celebrities and these YouTube creators and Instagram stars were the new Hollywood, the new media channels that people were really engaged with and following,” Zhang said in an interview with Adweek.

“I saw an opportunity for a tech brand to tap into this talent to tell their brand stories. Instead of creating these disruptive 30-, 60-second commercials, why can’t we create the content that people want to watch?”

We’re showing some love to Zhang and the Lyft Entertainment team in our new monthly series #CultureConvos, which highlights brands moving culture forward and the multicultural marketers making the push.

Here’s a few of their activations that we love…

Chance The Rapper goes undercover with Lyft

Through “Undercover Lyft,” the company works with celebrities to pick up unsuspecting passengers, and one of the latest drivers was Chance The Rapper.

Lyft has dispatched other celebrities to go undercover, like Odell Beckham and Shaquille O’Neal, but the partnership with Chance was special because it had a bigger purpose. He collaborated with Lyft to tie in his charity, The New Chance Fund, and his nonprofit, SocialWorks, which serves his hometown. Aside from chatting about life and music with the riders, he talked about how they could support Chicago Public Schools by using the Round Up & Donate feature in the Lyft app.

When using rideshare apps, it’s common to have conversations about everything under the sun, so we loved how natural this partnership was and how it really made an impact on the Chicago community.

6lack partners with Lyft to debut new album

A lot of music is consumed in cars, so it was brilliant for Lyft to collaborate with 6lack for an intimate event to celebrate his new album, “East Atlanta Love Letter.”

Hosted at a drive-in movie theater, the listening experience gave fans a first glimpse of the album, and an opportunity to meet 6lack. Fans in surrounding neighborhoods could request a “6LACK Mode” Lyft, which gave them a free ride and entrance into the event. Three friends could tag along, and they all received brand swag like hats, T-shirts and other goodies.

It’s clear that 6lack takes pride in being from East Atlanta (Zone 6 stand up!), and this seamless partnership was a once-in-a-lifetime opportunity for his fans to really experience his music near his hometown.

Lyft opens a recording studio for their Atlanta drivers

Photo by The Hype Magazine

The draw that many Lyft drivers have to the work is that it’s flexible enough for them to pursue their passion. Over the summer, the company launched a recording studio inside their main Atlanta office, to give local drivers an outlet to create their art. They also had a launch party, and a few drivers performed with Yung Joc.

In an interview with the Atlanta Journal Constitution, the general manager of Lyft in the southeast hinted that this activation may expand to other cities.

We loved that this project really showed the importance of knowing your audience or stakeholders, and adding value to their lives (even if it doesn’t directly correlate to the business).

We’re excited to see what else Lyft does in entertainment!

Do you know of any dope brands that’s moving the culture forward that we can highlight in our #CultureConvos series? If so please send them our way!


We’d love to connect with you. Here’s a few ways you can get down with the Intecoo team:

Join the Slack crew: Connect with other black and brown content creators from all over. Inside we’re sharing opportunities, tackling topics and supporting one another’s work.

Submit your content: We’re always open to new contributors that want to share some game with our community.

Stay plugged in with our email list: We’ll send you more content about dope campaigns, media trends, culture shifts, and new technology. We promise to only share gems whenever we pop into your inbox.

High Profile Conversations Curated by Lizzy Jeff at A3C Festival

High Profile Conversations Curated by Lizzy Jeff at A3C Festival

High Profile Conversations Curated by Lizzy Jeff at A3C Festival

Photo by Jaylon Smith

Last week, the A3C Festival + Conference hosted thousands of artists, fans and industry executives in the true spirit of community. A3C made special note to highlight women in hip-hop with an all female indoor stage presented by Toyota featuring some of the most talented female artists on the rise. Keeping that same energy, our team at Intecoo took the opportunity to create a space for candid conversations about hip-hop, cannabis and the power of women in the industry w/ High Profile.

Meet Lizzy Jeff…the medicine woman.

The L.A. based “Neo-Hippie” is diversifying the cannabis landscape with her empowering and lifestyle approach to its culture.

Named “Queen of the Cannabis Renaissance” by L.A. Weekly, Lizzy Jeff is carving a space of experience + education for minorities in the industry.

Despite the acceptance around cannabis pivoting over the last decade, there are still thousands of people of color behind bars due to marijuana charges.

Lizzy Jeff is using her voice and platform to elevate dialogue around healing through cannabis. 

Working in a dispensary and attending many industry events, she realized the lack of diversity within this realm and was inspired to tell her own story.

From providing education about plant-based health to social activations surrounding self-care and healing, Lizzy is dedicated pushing the culture forward by infusing spirituality into the mainstream cannabis space.

She spreads her good vibes through inspiring poetic raps, and is known for creating the highest vibe through her mindfully curated experience called Zen & Kush in L.A. 

“I realized how important it was to share my medicine so, I created something different, something that could uplift and inspire the people. That’s when Zen & Kush was birthed,” she says.

During the A3C Festival & Conference, Lizzy had the opportunity to chat with DJ Rosegold, Sammy Approved, Yung Baby Tate, & Porchia Marie about hip-hop, cannabis and the power of women in the industry.

Peep the video above to listen in on a piece of conversation, and follow her on Instagram for more of her magic. We’ll be releasing more very soon.