Supa Cent is a self-made entrepreneur that’s taking the beauty industry by storm. She’s made millions off her signature product line, The Crayon Case, since launching in 2017.
Defining a niche from the beginning has served Supa Cent well. Although her products are used by novice and experienced beauty enthusiasts alike, she appealed to beginners to add a playful element to makeup.
We studied Supa’s glow up and identified five major keys to help you create a niche product like this beauty boss.
CREATE A THEME
Supa defined her target audience as beginners, and she created the school-supply theme to resonate with them. She ties this theme into all aspects of The Crayon Case’s brand — from the products, like the eye glue stick and box of crayons pallet, to the look and feel of her website.
On their website “About” page, you’ll see the school supplies theme tied in everywhere, including:
Bright colorful text symbolizing crayon colors
The “Class Is In Session” call to action to share on social media
The use of chalk looking font that scribes Supas name
The use of notebook paper to share her journey
As you think of a new theme or refine an existing one for your product, keep these elements in mind. Brainstorm how you can bring the theme to life on all touchpoints — from the actual product to your digital properties.
LEVERAGE YOUR AUTHENTICITY
Supa comes from humble beginnings — the New Orleans native was a waitress and a hotel employee before making her mark in the beauty industry. She brings all that to her journey as an entrepreneur and her brand, The Crayon Case.
She incorporated her love for her hometown in some of the lipstick names for her brand, like “Jambalaya,” “Holligrove” and “Crawfish.”
She also named some of her products after close friends. In an interview with Rolling Out, she said she did this: “Simply because they hold so much value in my life. They’ve helped me so much along this journey.”
Get access to the three other major keys to creating a niche product like Supa Cent by joining the Influence Done Differently Membership Group. Each month you’ll receive a full artistic brand analysis and detailed recorded video.
Through this membership, we empower creators of color. As a member, you’ll get access to other dope resources and tools to help take your brand to the next level. We’ll cover brand sponsorships, social/digital marketing and more.
I came across Gamal’s story months ago on how he was able to start his beard oil company, Fresh Heritage, and within 90 days grew his revenue to over $60,000 a month. Of course, I was impressed and had to share with you his step by step process on exactly how he was able to start and launch his business.
Have you ever questioned how do people get the money to start? Should you launch a product or service business? Or do you question if you have what it takes to start a successful business? Then tune in to watch my full conversation with Gamal because you’re not alone, we have all had these questions and worries and we’re sharing it all here.
In our conversation, Gamal shares:
The importance of testing and validating your product in the market before you launch.
How he was able to raise the capital needed to launch, with friends, family and fools.
His top marketing strategies to grow and launch your business.
How lack of confidence kept him from going all in and believing in himself.
If you’ve asked yourself any of these questions or found some inspiration today, I would love to hear from you. Comment below and share your story, ideas and thoughts on this conversation. And lets do the ‘Journey’ together.
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence. With the rise of virtual stores like Shopify and Big Cartel, you can tap into Ecommerce and build a microbusiness selling products that align with your brand.
Ecommerce can help you scale your business. This revenue stream allows you to grow your brand and create intellectual property around your own designs, products, and concepts.
Currently, some influencers leverage Ecommerce by using affiliate links, curating hand-picked items on their personalized page within a retailer’s website, or collaborating with brands to create products if they have a large following. However, these tactics still depend on a brand partner. Virtual stores level the playing field so you’re empowered to monetize your following in a direct to consumer market.
Here are three tips if you’re thinking about starting an Ecommerce store:
Identify a theme that ties into your brand
A virtual store is an extension of your brand, so it has to make sense. For example, if you’re a travel influencer who is passionate about solo getaways, you could open a Shopify store based on the theme and sell relevant products. A shirt with #flyingsolo embroidered across the chest, an iPhone case with a globe, a stylish pair of sunglasses and an eye-catching passport cover are examples of items you could sell from your virtual store.
Do what you do best and delegate everything else
Promote your shop by creating relatable lifestyle content that inspires while subtly infuses the products to drive purchase consideration. Tools from Shopify, and plug-ins such as LIKEtoKNOWitand Snappptallow your followers to purchase directly from Instagram.
Consider using a dropshipping service so you don’t have to carry inventory and can focus on what you do best. According to Shopify, “dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.”
If you’re struggling to get your virtual store off the ground,holla at us! We worked with beauty influencer Sarah Lou Who and apparel brand Kickback Culture to create a Shopify store centered around stylish fashion accessories for your next vacation – including beachwear and sunglasses. We can help with your Ecommerce strategy as well.
Use your virtual store as leverage
Once your store is up and running, add it to your media kit so potential brand partners can better understand your work. The type of content that you create for your own store can give marketers a glimpse into how you could promote their products if you were to partner.
E-commerce and influencers go hand-in-hand and will continue to drive the future of consumer marketing. Fortunately, you don’t have to wait until a brand hits you up — by creating a virtual store you can monetize your influence on your own terms.