by Teyonna Ridgeway | Apr 18, 2019 | Branding, Entrepreneurship, Members Only, Pitching |
Nicole’s willingness to strategically move to Alabama and gain experience in her field set her up for success. We chatted with her to learn more about how to make calculated chess moves to advance your career or shoot your shot with brands.
by Teyonna Ridgeway | Nov 15, 2018 | Branding, Music |
Cardi B had the ultimate glow up. Since her “bad b*tch” anthem – Bodak Yellow dropped last year, everything that she touches has turned to gold. Recently she’s expanded her brand, including partnering with Tom Ford on a lipstick color and launching a clothing line with Fashion Nova.
by Teyonna Ridgeway | Sep 18, 2018 | Branding, Culture, Fashion, Influencer Marketing |
Beyonce made history (again) by hiring the first African-American photographer to shoot a Vogue cover in the magazine’s 126-year existence. Atlanta native, Tyler Mitchell is one of the youngest photographers to be given the task.
by Teyonna Ridgeway | Sep 17, 2018 | Branding, Culture |
“Am I the only one that pretends to be in a music video when I’m by myself?” That’s the first line in Issa Rae’s groundbreaking YouTube series “The Misadventures Of An Awkward Black Girl.” We should have known then that she was going to be around for a...
by Teyonna Ridgeway | Sep 3, 2018 | Branding, Ecommerce, Entrepreneurship, Influencer Marketing, Members Only |
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence.
by Teyonna Ridgeway | Aug 20, 2018 | Branding, Music |
Many celebrities appear to be perfect, but artists like J.Cole reaffirm the beauty in our imperfections. Through his music, he reminds us that we’re all human, and authenticity and transparency gives us an opportunity to grow and truly connect with other people.
by Teyonna Ridgeway | Aug 4, 2018 | Branding, Music |
The Carters are music royalty. Every move they make is calculated, and there’s a lot we can learn from how they run their business.