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A brand statement on social issues that impact their consumers is risky, but worth it when done strategically. While taking a stance may alienate some, staying silent can drive their core fan base to a competitor.
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence.
Many celebrities appear to be perfect, but artists like J.Cole reaffirm the beauty in our imperfections. Through his music, he reminds us that we’re all human, and authenticity and transparency gives us an opportunity to grow and truly connect with other people.
The Carters are music royalty. Every move they make is calculated, and there’s a lot we can learn from how they run their business.