Beyonce made history (again) by hiring the first African-American photographer to shoot a Vogue cover in the magazine’s 126-year existence. Atlanta native, Tyler Mitchell is one of the youngest photographers to be given the task.
A brand statement on social issues that impact their consumers is risky, but worth it when done strategically. While taking a stance may alienate some, staying silent can drive their core fan base to a competitor.
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence.