Beyonce’s strategy and execution is unmatched. We studied her craft to identify 5 ways that creators and young professionals can master their brand.
Nicole’s willingness to strategically move to Alabama and gain experience in her field set her up for success. We chatted with her to learn more about how to make calculated chess moves to advance your career or shoot your shot with brands.
Cardi B had the ultimate glow up. Since her “bad b*tch” anthem – Bodak Yellow dropped last year, everything that she touches has turned to gold. Recently she’s expanded her brand, including partnering with Tom Ford on a lipstick color and launching a clothing line with Fashion Nova.
Beyonce made history (again) by hiring the first African-American photographer to shoot a Vogue cover in the magazine’s 126-year existence. Atlanta native, Tyler Mitchell is one of the youngest photographers to be given the task.
A brand statement on social issues that impact their consumers is risky, but worth it when done strategically. While taking a stance may alienate some, staying silent can drive their core fan base to a competitor.
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence.