“Am I the only one that pretends to be in a music video when I’m by myself?” That’s the first line in Issa Rae’s groundbreaking YouTube series "The Misadventures Of An Awkward Black Girl." We should have known then that she was going to be around for a while. Issa...
A brand statement on social issues that impact their consumers is risky, but worth it when done strategically. While taking a stance may alienate some, staying silent can drive their core fan base to a competitor.
Brands want to work with influencers because they’re an asset. Assets garner attention and can lead to sales. But product placements and campaigns aren’t the only way that you can monetize your influence.
Many celebrities appear to be perfect, but artists like J.Cole reaffirm the beauty in our imperfections. Through his music, he reminds us that we’re all human, and authenticity and transparency gives us an opportunity to grow and truly connect with other people.
The Carters are music royalty. Every move they make is calculated, and there’s a lot we can learn from how they run their business.
Influencer marketing isn’t going anywhere – if anything it’s only becoming more relevant, and a form of advertising that tech giants like Facebook are investing in.