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Photo from Beyonce Homecoming Live Album

BEYONCE IS A MASTER OF HER BRAND.

We’ve seen it time and time again throughout her 22+ years in the game. She recently schooled us on how to create an experience for your audience in her Netflix film Homecoming, which shares the makings of her iconic Coachella performance.

Beyonce’s strategy and execution is unmatched. We studied her craft to identify 5 ways that creators and young professionals can master their brand.

Check out this .pdf where we break down lessons we can learn from Queen Bey. Click the image below to access the preview.

Here are the highlights:

 

1. Capitalize on your culture 

2. Sell your story 

3. Think longterm 

4. Be timely 

5. Surprise and delight your community