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ATLANTA HAWKS
True To Atlanta
CASE STUDY
True To
Atlanta

The Atlanta Hawks influencers drove social conversations around the organizations journey in the Playoffs and had fans rally behind the mantra #TrueToAtlanta.

The organization provided each influencer a unique experience that, in turn, was used to create original social content during campaign. Influencers emphasized the spirit of ATL basketball and crafted authentic storylines on Instagram.

The Atlanta Hawks influencers drove social conversations around the organizations journey in the Playoffs and had fans rally behind the mantra #TrueToAtlanta.

The organization provided each influencer a unique experience that, in turn, was used to create original social content during campaign. Influencers emphasized the spirit of ATL basketball and crafted authentic storylines on Instagram.

Activation overview

We partnered with Atlanta-based sports, fashion, and lifestyle influencers to share the #TrueToAtlanta experience with their friends & family, create original content and managed exclusive BTS style experiences for selected influencers.

Activation overview

We partnered with Atlanta-based sports, fashion, and lifestyle influencers to share the #TrueToAtlanta experience with their friends & family, create original content and managed exclusive BTS style experiences for selected influencers.

Stats

15

Influencers Published

150

Posts That Drove

17.7k

Engagements That Created

$8.9k

Earned Media Value

Stats

15

Influencers Published

150

Posts That Drove

17.7k

Engagements That Created

$8.9k

Earned Media Value

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Performing
Posts

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