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CHICO’S X HABITAT FOR HUMANITY
Home Is The Key
CASE STUDY
Home Is
The Key
Home is the Key is Habitat for Humanity’s national cause campaign to address the nation’s rising affordable housing crisis. This spring, Chico’s FAS and its family of brands – Chico’s, White House Black Market and Soma – have partnered with Habitat for Humanity with the goal of empowering women to build strength, stability and independence through shelter.
Home is the Key is Habitat for Humanity’s national cause campaign to address the nation’s rising affordable housing crisis. This spring, Chico’s FAS and its family of brands – Chico’s, White House Black Market and Soma – have partnered with Habitat for Humanity with the goal of empowering women to build strength, stability and independence through shelter.

Activation overview

Home Is The Key featured 16 influencers that shared what their “home is the key” to (i.e. family, love, success, career, whatever!) and/or a beautiful image of a “key” area of your home. The posts would mention corporate partners and the ways in which people can give (donating, shop-to-give, sharing the hashtag) and include a link to the donation website.

Activation overview

Home Is The Key featured 16 influencers that shared what their “home is the key” to (i.e. family, love, success, career, whatever!) and/or a beautiful image of a “key” area of your home. The posts would mention corporate partners and the ways in which people can give (donating, shop-to-give, sharing the hashtag) and include a link to the donation website.

Stats

123

Posts That Drove

39.2k

Engagements Which Created

$21.5k

Earned Media Value And Ultimately

163%

Return On Value

Stats

123

Posts That Drove

39.2k

Engagements Which Created

$21.5k

Earned Media Value And Ultimately

163%

Return On Value

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